The great thing about animated video, as a format, is that it combines both visual and auditory stimuli to evoke a strong emotion and create a solid connection between a brand, a message and an audience. From a user experience perspective, it’s easy on the those consuming the content, and there are lots of options for creating engaging motion graphic content. Further, video content is quickly becoming the preferred method of engagement for users. Video allows people to quickly and efficiently comprehend difficult information.